Cadbury gets stuck into India with Bubbaloo gum
World News - Cadbury Schweppes has launched its bubblegum brand Bubbaloo in India, to tap into one of the world’s fastest-growing bubblegum markets. Cadbury India’s managing director, Anand Kripalu, said: “Bubbaloo, along with Halls and Éclairs, complements our confectionery portfolio.”
Bubbaloo, which is sold in 25 countries, is a centre-filled bubblegum with a liquid flavour. It will be priced at 1 rupee (about a penny) per unit in India and will be backed by a marketing campaign featuring mascot Bubba the cat.
Liquid-centre-filled gum has been rolled out across 16 markets through Cadbury brands including Trident, Hollywood and most recently Dirol in Russia. Cadbury said revenues from centre-filled gum are set to double to £200m in 2007 as the company “drives the growth of this platform with new flavours, formats and further geographic expansion”. This year Cadbury Schweppes launched Trident chewing gum in the UK, to compete with the long-time market leader Wrigley’s and take a share of Britain’s £ 240m chewing gum market.
Source: The Independent
